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Brand Licensing EuropeBrand Licensing Europe Announces Location-Based Experience Trail and Themed SessionsBrand Licensing Europe Announces Location-Based Experience Trail and Themed Sessions
Location-based experience (LBE) trail showcases interactive features, including “Peppa Pig’s Afternoon Bus Tour,” a retro gaming activation in the “The Arcade,” Mattel’s Tiger Shark Hot Wheels Monster Truck and more, while LBE speaker sessions feature Path Entertainment, Hasbro, Aardman and Magic Light Pictures.
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