Tommy Bahama, ISLE Collab for Boards

The collection features Tommy Bahama-branded hybrid stand-up paddleboard kayak boards.

License Global

May 3, 2024

1 Min Read
Rendering of the Tommy Bahama Stand Up Paddleboard.
Rendering of the Tommy Bahama Stand Up Paddleboard.Tommy Bahama

Island lifestyle brand Tommy Bahama has signed a licensing agreement with ISLE Surf & SUP for a collection of hybrid Stand Up Paddleboard (SUP) kayak boards and limited-edition waterproof bags.  

“For over 30 years, Tommy Bahama has invited everyone to enjoy the island-inspired lifestyle where and how they live,” says Gina Wilcox, vice president, licensing, Tommy Bahama. “Having fun in the sun is a huge part of that lifestyle. These hybrid SUP-kayak boards and waterproof bags bring the ultimate in outdoor fun. We're excited to partner with ISLE to further define our lifestyle brand and offer our guests a fresh chance to embrace our brand and embark on exciting water adventures.” 

The Tommy Bahama collection includes two innovative models. The limited-edition Tommy Bahama Switch 3 Hybrid SUP-Kayak will be available in two colorways. A full-coverage soft and grippy traction pad opens the entire deck for yoga, pets, kids and lounging.  Additionally, ISLE will offer a 15-inch limited edition Tommy Bahama Megalodon 3, ISLE's largest inflatable, multi-person paddle board.

“The Switch and Megalodon 3 models are thoughtfully designed with a focus on innovation and versatility,” says Jimmy Blakeney, vice president, product at ISLE. “Paddlers can customize and configure their set-up for the best experience possible – whether by stand-up paddle boarding, kayaking, or electric-assist steering. We're excited to partner with Tommy Bahama to offer limited-edition colorways that represent that versatility and spirit of adventure.” 

Related:Tommy Bahama Inks Licensing Agreement with Club Car

ISLE has designed a limited-edition Tommy Bahama waterproof bag collection to complement the boards. The collection will launch in July and will be available on the ISLE and Tommy Bahama websites, as well as select outdoor retailers in the U.S. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like